A great deal of your success in business lies in your promotional strategy. Thus, if you want to effectively achieve your goals in business, you must be willing to invest time, efforts and resources for this alone. However, it does not follow that you should do the legwork yourself. You can seek for the help of certain companies that specialize in promotion, particularly in advertising.Web site promotion service companies are among the most sought after companies in the advertising industry today. They are soon to take the place of newspapers and television companies that traditionally provide advertising services. Analysts predict that online advertisements will make up four percent of the whole U.S ad market in 2006.Everyday, the World Wide Web expands by more than a million Web pages and this heightens the competition among advertisers. Web site promotion companies help you gain the greatest advantage over other Web sites by delivering the most targeted traffic to your site.What does targeted traffic mean? Consider this: two major search engines in the United States approximately receive 35 million visitors everyday; however, not all of these people may be looking for your site or may be able to locate your site. Those specific site users whose needs and wants specially match your products and services are your targeted traffic. They are potential buyers who can give you more profit and at the same time can benefit from your products and services.A lot of Web advertising companies nowadays offer a complete solution to your advertising needs. Basic services include search engine and online directory submission, Web linking, search engine optimization and viral marketing.Simple search engine, directory and classified ads site submission service can cost about $9 monthly or a one-time fee of $30 to $280. Prices depend on the number of search engines and directories where your site is immediately submitted, re-submission of your site, the number of URLs submitted and the additional services you avail of such as monthly reporting of submissions.Aside from offering traditional Web site promotion services, some also offer services such as Web site analysis, which involves review of your Web sites and your competitors’ strategies, ranking efficiency, and Web site design.Proofreading and copywriting services are also among the most useful additional services offered by Web site promotion companies. Since the content of the site is vital to your rankings, they need to be properly written notwithstanding the need to have a lot of essential keywords.Whatever promotional service it is that you choose, it is important to entrust your advertising efforts to a reliable and efficient company. The company’s experience is the best gauge you can use to determine the right one.